To test their hypothesis, they created two sets of ads, one customized towards extraverts and the other tailored towards introverts.
They then showed the two ads to both user segments, such that both groups saw both congruent e. Overall, the seven day campaign generated 6. Showing introverts an introverted ad was twice as profitable as showing them an extraverted ad.
To sum up, personality can be a useful tool for better understanding your customers, creating marketing messages that will resonate more with them and increasing ROI for your campaign. Although personality is a reliable predictor of behavior in situations when people have a fair degree of choice, different contextual factors e. According to Vesselin Popov, Development Strategist, The Psychometrics Centre, University of Cambridge, one advantage of outsourcing personality prediction is that you can anonymize the data.
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Selling the Click vs. Selling the Product: Which strategy is more effective for a…. Site Banners Tested. Leave A Reply Cancel Reply. Save my name, email, and website in this browser for the next time I comment. The test To test their hypothesis, they created two sets of ads, one customized towards extraverts and the other tailored towards introverts.
Results Overall, the seven day campaign generated 6.
Welcome to the World Association for Personality Psychology (WAPP)
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Listen A Minute: English Listening Lesson on Personality
Format: Kindle Edition Verified Purchase. Goldie's book is an accessible and entertaining overview of the notion of character, a notion which links psychology, philosophy and literature. Goldie introduces the notion, discusses the attack that could be mounted against it on the basis of social psychology and reject it, and uses a host of examples, some of them literary.
The book is entirely free of philosophical technicalities and manages to be both pedagogical and fun, as well as original.
What Is Personality and Why Does It Matter?
A must for anyone interested in philosophy, psychology and literature! Format: Paperback Verified Purchase. This book should really be called On Character, because that is what Goldie really spends the majority of the book trying to define. While the series are written for laymen who are interested in learning the basics of philosophy and specifically character myself included.
This is most definately written like a college textbook and can take a lot of re-reading to completely grasp the text. That being said Goldie does a great job in explaining character and its definition. See both reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
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